Book Marketing: Cover Design Is Your Book’s Calling Card

Book Marketing: Cover Design Is Your Book’s Calling Card

Your book cover is the first thing that your future readers will see. They DO judge a book by its cover.

With all the books on Amazon or Barnes & Nobel – I glance down to look for covers that catch my eye. If something stands out, I read the description of the book. I simply don’t have the time to read about each one.

And time is a factor for everyone.

Your cover is your book’s calling card.

If you want to create a book cover on your own, check out Canva for book cover templates. If you’re a designer, you can also design a cover. Canva is free to join & use you only pay for their pictures or special templates: affordable at $1 each.

If you’d rather hand it off to a professional & you’re on a budget, check out 99 Designs or Crowdspring, both affordable crowd-sourcing services.

If someone else is creating a book cover for you – ask for an image that is a JPEG file and at least 2500 pixels on the longest side with a height/weight ratio of 1.6 (what Amazon recommends in their publishing guidelines).

No matter if you’re creating it or having it created – there are some things to keep in mind.

Book Cover Design Suggestions

  • Contrast complementary colors. Gradients work well. Contrast is important – strong light to dark transitions.
  • Use a tagline or teaser.
  • If you have one – a review.
  • Use clean, simple fonts with decent spacing.
  • Stay away from using shadow people. Use actual people.
  • Stay away from a busy cover.
  • Non-fiction covers need to be clever – appeal to a person’s intellect.
  • Fiction covers need to make an emotional connection.


I love this cover because it many of the above points:

  1. It contrasts colors.
  2. Uses a tagline (Creative Living Beyond Fear)
  3. Simple font – plenty of space.
  4. The cover is not busy.
  5. It’s clever (it’s non-fiction) – YET – all the colors appeals to my emotional side (fiction).


What are your favorite book covers? Please share in the comments below!

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